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starbucks is the biggest coffee shop network篇一：(英语)深圳中学2014届高三第三次阶段性测试
深圳中学2014届高三第三次阶段性测试
英 语
本试卷共9页，三大题，满分135分，考试用时120分钟。
注意事项：
1．答卷前，考生务必用黑色字迹的铅笔或签字笔将自己的姓名和考生号、试室号、座
位号填写在答题卡上。
2．选择题每小题选出答案后，用2B铅笔把答题卡上对应的题目选项的答案信息点涂
黑；如需改动，用橡皮擦干净后，再填涂其他答案。答案不能答在试卷上。
3．非选择题必须用黑色字迹的钢笔或签字笔作答，答案必须写在答题卡各题目指定区
域内相应位置上；如需改动，先划掉原来的答案，然后再写上新的答案，不准使用铅笔和涂改液，不按以上要求作答的答案无效。
4．作答选做题时，请先用2B铅笔填涂选做题的题组号对应的信息点，再作答。漏涂、
错涂、多涂的，答案无效。
5．考生必须保持答题卷的整洁。
I. 语言知识及应用（共两节，满分45分）
第一节 完形填空（共15小题；每小题2分，满分30分）
阅读下面的短文，掌握其大意，然后从1-15各题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Starbucks is the biggest coffee shop network in the world with mote than 15,000 shops in shop that sold sclected coffee beans. People bought the selected coffee beans and ground (碾碎) of Starbucks at the time was to sell quality coffee beans so that consumers could enjoy coffee in their own houses
Just after 1987 Starbucks began to show significant growth after their brand was bought by employee of Starbucks, Howard Schultz. He joined Starbucks in 1982 and to Milan changed his ideas about the coffee shop. Italy, a country that was famous for their coffee consuming habits, inspired Howard to bring these Italian-style coffee shops to the American . However, the idea by the owner of Starbucks because he believed the business of Starbucks the same. That is, they coffee beans, and not an Italian-style coffee shop.
Starbucks in 1985, Howard Schultz set up his own shop by the name of was not too good. He quickly changed the name of the shop to Starbucks after he bought the Starbucks brand. It gradually attracted more and more customers, the business turned out to be a big success.
was different and helped to release towards the to many countries, and the culture of drinking coffee has become popular all over the world.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
A. supported A. center A. temporary A. trip A. competition A. purchased A. allow A. provide A. closing A. apparently A. actually A. atmosphere A. strange A. hotel A. expanded B. established B. theory B. former B. attitude B. trade B. accepted B. remain B. produce B. supporting B. luckily B. eventually B. situation B. necessary B. bar B. added C. decorated C. opinion C. sensitive C. flight C. market C. prevented C. believe C. collect C. leaving C. unknowingly C. alternatively C. space C. hopeful C. park C. rushed D. formed D. concept D. fortunate D. interview D. economy D. rejected D. present D. advertise D. moving D. unexpectedly D. surprisingly D. appearance D. influential D. hospital D. attached
第二节 语法填空（共10小题；每小题1.5分，满分15分）
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答卷标号为16～25的相应位置上。 I watched nervously as my little brother was caught in the act. He sat in the corner of the （圣歌集） in .
As my father walked into the room, my brother trembled slightly. He sensed that he had distance, I could see that he had opened my father's new hymnal and scribbled (乱画) on the first page with a pen. Now, father (punish), which was usually keeping us in a dark room.
My father picked up his prized hymnal, looked at it carefully and then sat saying anything. Books were precious . In his opinion, books were knowledge. However, his love for his children (deep) compared with these valuable books. he did next was surprising. Instead of punishing my brother, instead of scolding or yelling, he sat down, took the pen from my brother's hand, and then wrote in the book himself, alongside John's work, 1959, age 2.
II. 阅读（共两节，满分50分）
第一节 阅读理解（共20小题；每小题2分，满分40分）
阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
A
In 1883, John Roebling was inspired by an idea to build a spectacular bridge connecting New York with the Long Island. However, bridge building experts throughout the world thought this was impossible and told Roebling to forget the idea, but Roebling could not ignore the vision
he had in his mind of this bridge. After much discussion and persuasion he managed to convince his son Washington, an up-and-coming engineer, that the bridge in fact could be built.
The project started well, but when it was only a few months underway, a tragic accident on the site took the life of John Roebling. Washington was injured and left with a certain amount of brain damages which resulted in him not being able to walk or talk or even move.
.” Everyone had a negative comment to make and felt that the project should be abandoned since the Roeblings were the only ones who knew how the bridge could be built. In spite of his handicap, Washington was never discouraged.
One day he was lying on his bed in hospital, seeing the sky and the tops of the trees outside for just a moment with the sunlight streaming through the windows, and a gentle breeze blowing the flimsy white curtains apart when an idea hit him. He decided to make the best use of the only finger he could move. Thus, he slowly developed a code of communication with his wife
He touched his wife's arm with that finger, indicating to her that he wanted her to call the engineers again. Then he used the same method of tapping her arm to tell the engineers what to do. It seemed foolish but the project was under way again.
For 13 years, Washington tapped out his instructions with his finger on his wife's arm until the bridge was finally completed
26. when Roebling put forward his idea of building the bridge,________.
A. people all over America supported him
B. almost no bridge experts in the world supported him
C. his friends were strongly in favor of his idea
D. many people considered it would be a great achievement
27. In the third paragraph, the underlined phrase "wild vision" refers to________.
A. the tragic accident
B. the building of the bridge
C. the brain damage
D. the discussion and persuasion
28. What can we learn about Washington's wife?
A. She could understand Washington and helped him a lot.
B. She couldn't communicate with him but took good care of him.
C. She didn't like Washington's idea about building the bridge.
D. She took the responsibility to continue designing the bridge.
29. Which of the following is true of Washington and his father?
A. They are hardworking and courageous. B. They are stubborn and brave.
C. They are creative and determined. D. They are curious and modest.
30. The passage suggests that "________".
A. No pains, no gains. B. Many hands make light work.
C. A lighted heart is a good medicine. D. A strong will works wonders.
B
As you are probably aware, the latest job markets news isn't good: Unemployment is still more than 9 percent, and new job growth has fallen close to zero. That's bad for the economy, of course. And it may be especially discouraging if you happen to be looking for a job or hoping to
change careers right now. But it actually shouldn't matter to you nearly as much as you think.
That's because job growth numbers don't matter to job hunters as much as job turnover (流动率) data After all, existing jobs open up every day due to promotions, resignations, terminations, and retirements. (Yes, people are retiring even in this economy.) In both good times and bad, turnover creates more openings than economic growth does. Even in June of 2007, when the economy was still booming, job growth was only 132,000, while turnover was 4.7 million!
And as it turns out, even today — with job growth near zero — over 4 million job hunters are being hired every month.
I don't mean to imply that overall job growth doesn't have an impact on one's ability to land a job. It's true that if total employment were higher, it would mean more jobs for all of us to choose from and compete for. And it's true that there are currently more people applying for each available job opening regardless of whether it's a
But what often distinguishes those who land jobs from those who don't is their ability to stay motivated. They' re willing to do the hard work of identifying their valuable skills; be creative about where and how to look; learn how to present themselves to potential employers; and keep going, even after repeated rejections. The Bureau of Labor Statistics data show that 2.7 million people who want and are available for work haven't tried to get a job within the last four weeks and are no longer even classified as unemployed.
So don't let the headlines fool you into giving up. Four million people get hired every month in the U.S. You can be one of them.
31. The author tends to believe that high unemployment rate________.
A. gets many people out of job opportunities
B. prevents many people from changing careers
C. should not discourage people from looking for a job
D. does not mean the U.S, economy is worsening
32. Where do moat job openings come from?
A. Job growth B. Job turnover
C. Improved economy D. Business expansion
33. What does the author say about overall job growth?
A. It doesn't have much effect on individual job seekers
B. It increases people's confidence in the economy
C. It gives a ray of bope to the unemployed
D. It doesn't mean greater job security for the employed
34. What is the key to landing a job according to the author?
A. Education B. Intelligence C. Motivation D. Experience
35. What do we learn from the passage about the unemployment figures in the US?
A. They clearly indicate how healthily the national economy is developing.
B. They provide the public with the latest information about available positions
C. They warn people of the classified structural problems in the economy
D. They don't include those who have stopped looking for a job within the last month
C
A different sort of generation gap is developing in the workplace. Someone——specifically the father-daughter team of Larry and Meagan Johnson——has figured out that on some American
job sites, five generations are working side by side.
In their new book about generations in the workplace, the pair argue that while such an age difference adds a lot of texture and a variety of life experiences, it can also bring tensions and conflicts.
The Johnsons are human-resource trainers and public speakers. Dad Larry is a former health-care executive; daughter Meagan is a onetime high-level sales manager.
Here are the oldest and youngest of the five generations they identify. They call the oldest group Traditionals, born before 1945. They were heavily influenced by the lessons of the Great Depression and World War Two. They respect authority, set a high standard of workmanship, and communicate easily and confidently. But they're also stubbornly independent. They want their opinions heard.
At the other extreme are what the Johnsons call Linksters, born after 1995 into today's more complicated multi-media world. They live and breathe technology and are often social activists. You won't find many 15-year olds in the offices of large companies, except as volunteers, of course, but quite old and quite young workers do come together in sales environments like bike shops and ice-cream stores.
The Johnsons, Larry and Meagan, represent a generation gap themselves in their work with jobsite issues. The Johnsons' point is that as the average lifespan continues to rise and retirement dates get delayed because of the tight economy, people of different generations are working side by side, more often bringing with them very different ideas about company loyalty and work values.
The five generations are heavily influenced by quite different events, social trends, and the cultural phenomena of their times. Their experiences shape their behavior and make it difficult sometimes, for managers to achieve a strong and efficient workplace.
Larry and Meagan Johnson discuss all this in greater detail in a new book, "Generations: From Boomers to Linksters——Managing the Friction Between Generations at Work," published by Amacom Press, which is available in all good bookstores from this Friday.
36. The type of generation gap in paragraph 1 refers to the difference in beliefs________.
A. between managers and workers B. among family members
C. among employees D. between older and newer companies
37. Which of the following statements is NOT true about Traditiorials?
A. They've learned much from war and economic disaster.
B. They're difficult to work with as they are stubborn.
C. They respect their boss and hope to be respected.
D. They're independent workers with great confidence.
38. According to the passage, the Linksters are usually __________.
A. found working in the offices of large companies
B. influenced by media and technology
C. enthusiastic multi-media activists
D. ice-cream sellers
39. According to the passage, modern workforces are more diverse because ________.
A. people want to increase their average lifespan
B. many young people are entering the workforce
C. employees with different values can benefit their companies
starbucks is the biggest coffee shop network篇二：高三英语寒假作业(背学练测)专题09-(九)(测)(解析版)
测一测（9）
I．语法填空（15分）
【2015届广东省阳东一中、广雅中学高三第一次联考】第二节 语法填空(共10小题；每小题1.5分，满分15分)
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在标号为16～25的相应位置上。
Six days of spring rain had created a wild river __16___(run) by Nancy Brown’s farm．As she tried to drive her cows to higher ground, she __17____(slip) and hit her head on a fallen tree trunk．Nancy was badly hurt and could only walk with great _18___(difficult）．The water __19___(rise)．Nancy’s pace got slower and slower．Finally, all she could do was to throw her arm around Lizzie’s neck and try to hang on．About 20 minutes later, Lizzie managed to __20___ (succeed) pull herself and Nancy out of the water and onto a bit of high land．
It took rescuers another two hours to discover Nancy．__21___ helicopter lowered a doctor, __22____attached Nancy to a life-support lift．They raised her into the helicopter and took her to the school gym, __23____the Red Cross had set up an emergency shelter．
When the flood subsided two days later, Nancy immediately went back to the highland．Lizzie was gone. __24____was one of the 19 cows that Nancy lost．“I owe my life _25____her,” said Nancy sobbingly．
II．短文改错（15）
【2015届贵州省遵义航天高级中学高三上学期第三次模拟考试】假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号(Λ)，并在其下面写出该加的词。
删除：把多余的词用斜线(＼)划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：
1．每处错误及其修改均仅限一词；
2．只允许修改10处，多者(从第11处起)不计分。
Dear Miss Li,
I’m one of your student in Class Six, Senior Three. Nowadays I meet a great many difficulties when studied English. To begin with, it is very difficult of me to memorize a large number of new words. In addition, grammar is too complex to understand, that has influenced my English writing seriously. And my performance on reading and correcting are not satisfying. Faced with such a dilemma, you hope that you can give me a hand. Would you provide me with some effectively approaches? Secondly, I believe that I will have good command of what you teach, if you will slow down your speed in the class. There is no doubt whether I will achieve great progress in English learning with your assistance.
Thank you.
Yours,
Wang
Min
III．完形填空（40）
【2015届河北省唐山一中高三上学期期中考试】 阅读下面的短文，从短文后各题所给的四个选项（A、
B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Starbucks is the biggest coffee shop network in the world with more than 15,000 shops in 44 countries. It was first in Seattle, Washington in 1971 by three people with just a shop that sold selected coffee beans. People the selected coffee beans and ground (碾碎) them in the shop or carried them home. The of Starbucks at the time was to sell quality coffee beans so that consumers could coffee in their own houses.
Just after 1987 Starbucks began to show significant after their brand was bought by a former employee of Starbucks, Howard Schultz. He joined Starbucks in 1982 and his to Milan changed his ideas about the coffee shop. Italy, a country that was famous for their coffee consuming habits, inspired Howard to bring these Italian-style coffee shops to the American and the world. However, the idea was by the owner of Starbucks because he believed the business of Starbucks should the same. That is, they should selected coffee beans, and not an Italian-style coffee shop.
After Starbucks in 1985, Howard Schultz set up his own shop the name of ⅡGiomale. This name was not too good. After he bought the Starbucks brand he quickly changed the name of the shop to Starbucks, and the business to be a great success.
People liked to come to Starbucks because the was different and helped to release tiredness after working all long. A shift in American culture was also towards the Starbucks’ success, because
before American people liked to go to a and drink alcohol. It was clear that drinking coffee was much healthier than drinking alcohol. Starbucks’ success to many countries, and the culture of drinking coffee has become popular all over the world.
41. A. found B. established C. decorated D. formed
42. A. clean B. faraway C. modern D. small
43. A. booked B. packed C. bought D. grew
44. A. center B. concept C. opinion D. theory
45. A. admire B. evaluate C. enjoy D. sell
46. A. discovery B. meaning C. future D. growth
47. A. trip B. attitude C. flight D. interview
48. A. competition B. trade C. market D. economy
49. A. purchased B. accepted C. prevented D. rejected
50. A. allow B. remain C. believe D. present
51. A. provide B. produce C. collect D. advertise
52. A. closing B. supporting C. leaving D. moving
53. A. in B. at C. as D. by
54. A. apparently B. unluckily C. finally D. unexpectedly
55. A. showed up B. turned out C. took over D. came out
56. A. atmosphere B. situation C. space D. appearance
57. A. week B. year C. day D. night
58. A. strange B. necessary C. hopeful D. influential
59. A. hotel B. bar C. park D. hospital
60. A. expanded B. added C. rushed
D. attached
starbucks is the biggest coffee shop network篇三：高三英语寒假作业(背学练测)专题09-(九)(测)(原卷版)
测一测（9）
I．语法填空（15分）
【2015届广东省阳东一中、广雅中学高三第一次联考】第二节 语法填空(共10小题；每小题1.5分，满分15分)
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在标号为16～25的相应位置上。
Six days of spring rain had created a wild river __16___(run) by Nancy Brown’s farm．As she tried to drive her cows to higher ground, she __17____(slip) and hit her head on a fallen tree trunk．Nancy was badly hurt and could only walk with great _18___(difficult）．The water __19___(rise)．Nancy’s pace got slower and slower．Finally, all she could do was to throw her arm around Lizzie’s neck and try to hang on．About 20 minutes later, Lizzie managed to __20___ (succeed) pull herself and Nancy out of the water and onto a bit of high land． It took rescuers another two hours to discover Nancy．__21___ helicopter lowered a doctor, __22____attached Nancy to a life-support lift．They raised her into the helicopter and took her to the school gym, __23____the Red Cross had set up an emergency shelter．
When the flood subsided two days later, Nancy immediately went back to the highland．Lizzie was gone. __24____was one of the 19 cows that Nancy lost．“I owe my life _25____her,” said Nancy sobbingly．
II．短文改错（15）
【2015届贵州省遵义航天高级中学高三上学期第三次模拟考试】假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号(Λ)，并在其下面写出该加的词。 删除：把多余的词用斜线(＼)划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。 注意：
1．每处错误及其修改均仅限一词；
2．只允许修改10处，多者(从第11处起)不计分。 Dear Miss Li,
I’m one of your student in Class Six, Senior Three. Nowadays I meet a great many difficulties when
studied English. To begin with, it is very difficult of me to memorize a large number of new words. In addition, grammar is too complex to understand, that has influenced my English writing seriously. And my performance on reading and correcting are not satisfying. Faced with such a dilemma, you hope that you can give me a hand. Would you provide me with some effectively approaches? Secondly, I believe that I will have good command of what you teach, if you will slow down your speed in the class. There is no doubt whether I will achieve great progress in English learning with your assistance.
Thank you.
Yours, Wang
Min
III．完形填空（40）
【2015届河北省唐山一中高三上学期期中考试】 阅读下面的短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Starbucks is the biggest coffee shop network in the world with more than 15,000 shops in 44 countries. It was first in Seattle, Washington in 1971 by three people with just a shop that sold selected coffee beans. People the selected coffee beans and ground (碾碎) them in the shop or carried them home. The of Starbucks at the time was to sell quality coffee beans so that consumers could coffee in their own houses.
Just after 1987 Starbucks began to show significant after their brand was bought by a former employee of Starbucks, Howard Schultz. He joined Starbucks in 1982 and his to Milan changed his ideas about the coffee shop. Italy, a country that was famous for their coffee consuming habits, inspired Howard to bring these Italian-style coffee shops to the American and the world. However, the idea was by the owner of Starbucks because he believed the business of Starbucks should the same. That is, they should selected coffee beans, and not an Italian-style coffee shop.
After Starbucks in 1985, Howard Schultz set up his own shop the name of ⅡGiomale. This name was not too good. After he bought the Starbucks brand he quickly changed the name of the shop to Starbucks, and the business to be a great success.
People liked to come to Starbucks because the was different and helped to release tiredness after working all long. A shift in American culture was also towards the Starbucks’ success, because before American people liked to go to a and drink alcohol. It was clear that drinking coffee was much healthier than drinking alcohol. Starbucks’ success to many countries, and the culture of drinking coffee has become popular all over the world. 41. A. found 42. A. clean 43. A. booked 44. A. center 45. A. admire 46. A. discovery 47. A. trip
B. established B. faraway B. packed B. concept B. evaluate B. meaning B. attitude B. trade B. accepted B. remain B. produce
C. decorated C. modern C. bought C. opinion C. enjoy C. future C. flight C. market
D. formed D. small D. grew D. theory D. sell D. growth D. interview D. economy D. rejected D. present D. advertise D. moving D. by
D. unexpectedly D. came out D. appearance D. night D. influential D. hospital
D. Attached
48. A. competition 49. A. purchased 50. A. allow 51. A. provide 52. A. closing 53. A. in
C. prevented C. believe C. collect C. leaving C. as
B. supporting B. at
54. A. apparently 55. A. showed up 56. A. atmosphere 57. A. week 58. A. strange 59. A. hotel
B. unluckily B. turned out B. situation B. year
C. finally
C. took over C. space C. day
B. necessary B. bar
C. hopeful C. park C. rushed
60. A. expanded B. added
IV．书面表达（30）
【2015届安徽省“江淮十校”高三11月联考】
你是李华，你很烦恼。最近，每天早晚，你们小区广场上都有很多人在跳广场舞，持续时间长且噪音大，给你和小区里其他人带来了很多的不便„„请你给小区委员会领导写封信，反映现象及其导致的不便（要求涉及生活、学习和工作等方面）并提出合理建议。 注意：
1、词数120左右；
2、短文的开头和结尾已给出，不计入总词数。 参考词汇： 广场舞 square dance 组织者organizers Dear Sir,
I am writing to tell you something about the people doing the square dance in our community, which has made me terribly upset.
Best wishes,
Sincerely yours, Li Hua
starbucks is the biggest coffee shop network篇四：(寒假总动员)2015年高三英语寒假作业 专题09 综合测试(九)(测)(含解析)
（寒假总动员）2015年高三英语寒假作业 专题09 综合测试（九）（测）（含解
析）
I．语法填空（15分）
【2015届广东省阳东一中、广雅中学高三第一次联考】第二节 语法填空(共10小题；每小题1.5分，满分15分)
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在标号为16～25的相应位置上。
Six days of spring rain had created a wild river __16___(run) by Nancy Brown’s farm．As she tried to drive her cows to higher ground, she __17____(slip) and hit her head on a fallen tree trunk．Nancy was badly hurt and could only walk with great _18___(difficult）．The water __19___(rise)．Nancy’s pace got slower and slower．Finally, all she could do was to throw her arm around Lizzie’s neck and try to hang on．About 20 minutes later, Lizzie managed to __20___ (succeed) pull herself and Nancy out of the water and onto a bit of high land．
It took rescuers another two hours to discover Nancy．__21___ helicopter lowered a doctor, __22____attached Nancy to a life-support lift．They raised her into the helicopter and took her to the school gym, __23____the Red Cross had set up an emergency shelter．
When the flood subsided two days later, Nancy immediately went back to the highland．Lizzie was gone. __24____was one of the 19 cows that Nancy lost．“I owe my life _25____her,” said Nancy sobbingly．
II．短文改错（15）
【2015届贵州省遵义航天高级中学高三上学期第三次模拟考试】假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号(Λ)，并在其下面写出该加的词。
删除：把多余的词用斜线(＼)划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：
1．每处错误及其修改均仅限一词；
2．只允许修改10处，多者(从第11处起)不计分。
Dear Miss Li,
I’m one of your student in Class Six, Senior Three. Nowadays I meet a great many difficulties when studied English. To begin with, it is very difficult of me to memorize a large number of new words. In addition, grammar is too complex to understand, that has influenced my English writing seriously. And my performance on reading and correcting are not satisfying. Faced with such a dilemma, you hope that you can give me a hand. Would you provide me with some effectively approaches? Secondly, I believe that I will have good command of what you teach, if you will slow down your speed in the class. There is no doubt whether I will achieve great progress in English learning with your assistance.
Thank you.
Yours,
Wang Min
III．完形填空（40）
【2015届河北省唐山一中高三上学期期中考试】 阅读下面的短文，从短文后各题所给的四个选项（A、
B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Starbucks is the biggest coffee shop network in the world with more than 15,000 shops in 44 countries. It was first
41 in Seattle, Washington in 1971 by three people with just a 42 shop that sold selected coffee beans. People 43 the selected coffee beans and ground (碾碎) them in the shop or carried them home. The 44 of Starbucks at the time was to sell quality coffee beans so that consumers could 45 coffee in their own houses.
Just after 1987 Starbucks began to show significant 46 after their brand was bought by a former employee of Starbucks, Howard Schultz. He joined Starbucks in 1982 and his 47 to Milan changed his ideas about the coffee shop. Italy, a country that was famous for their coffee consuming habits, inspired Howard to bring these Italian-style coffee shops to the American 48 and the world. However, the idea was 49 by the owner of Starbucks because he believed the business of Starbucks should 50 the same. That is, they should 51 selected coffee beans, and not an Italian-style coffee shop.
After 52 Starbucks in 1985, Howard Schultz set up his own shop 53 the name of ⅡGiomale. This name 54 was not too good. After he bought the Starbucks brand he quickly changed the name of the shop to Starbucks, and the business 55 to be a great success.
People liked to come to Starbucks because the 56 was different and helped to release tiredness after working all 57 long. A shift in American culture was also 58 towards the Starbucks’ success, because before American people liked to go to a 59 and drink alcohol. It was clear that drinking coffee was much healthier than drinking alcohol. Starbucks’ success 60 to many countries, and the culture of drinking coffee has become popular all over the world.
41. A. found B. established C. decorated D. formed
42. A. clean B. faraway C. modern D. small
43. A. booked B. packed C. bought D. grew 44. A. center B. concept C. opinion D. theory
45. A. admire B. evaluate C. enjoy D. sell
46. A. discovery B. meaning C. future D. growth
47. A. trip B. attitude C. flight D. interview
48. A. competition B. trade C. market D. economy
49. A. purchased B. accepted C. prevented D. rejected
50. A. allow B. remain C. believe D. present
51. A. provide B. produce C. collect D. advertise
52. A. closing B. supporting C. leaving D. moving
53. A. in B. at C. as D. by
54. A. apparently B. unluckily C. finally D. unexpectedly
55. A. showed up B. turned out C. took over D. came out
56. A. atmosphere B. situation C. space D. appearance
57. A. week B. year C. day D. night
58. A. strange B. necessary C. hopeful D. influential
59. A. hotel B. bar C. park D. hospital
60. A. expanded B. added C. rushed D. attached
IV．书面表达（30）
【2015届安徽省“江淮十校”高三11月联考】
你是李华，你很烦恼。最近，每天早晚，你们小区广场上都有很多人在跳广场舞，持续时间长且噪音大，给你和小区里其他人带来了很多的不便„„请你给小区委员会领导写封信，反映现象及其导致的不便（要求涉及生活、学习和工作等方面）并提出合理建议。
注意：
1、词数120左右；
2、短文的开头和结尾已给出，不计入总词数。
参考词汇： 广场舞 square dance 组织者organizers
Dear Sir,
I am writing to tell you something about the people doing the square dance in our community, which has made me terribly upset.
starbucks is the biggest coffee shop network篇五：2016高考英语完形填空集训(八)
2016高考英语完形填空集训（八）
【高分特训】第二部分 英语知识运用 (共两节，满分45分)
第一节 完型填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，从短文后各题所给的四个选项(A、B、C和D)中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Passage 1
I loved working with my dad, but I hated a summer job he gave me. He owned a small 41 in Bank Street. In his shop, the most recently 42 person got the worst job, and the boss’ son was also 43 .
I didn’t want to spend hours 44 the frost on the ceiling of the walk-in freezer, and it was the Saturday afternoon’s job that I hated most. We received fresh 45 every day. Chicken sat in wooden boxes and was 46 with crushed ice. During the week, the ice and the blood of the chicken slowly leaked into the container 47 the chicken, creating its bloody smell. There was only one 48 to get rid of the blood and wash the container: hold my 49 and carefully slide the container from under the chicken, as I tried not to 50 the contents over my clothes, and then 51 into the drain(下水道).
Soon, students who have cut lawns, painted houses, worked in offices, 52 maybe even worked in the butcher’s will 53 to school. Some will have great memories 54 others will come back with 55 ones.
Looking back, I think my father could have 56 me from my weekly hell. However, my dad, who’d dropped out of school to help support his family after his father died, was a teacher for me 57 . He knew treating me 58 from his other employees would be an unfair thing. Most importantly, he taught me to 59 those who do the hard and 60 tasks in life.
For the next six summers, I returned not as the boss’ son, but as one of other guys, and I cleaned the dirty container every Saturday afternoon. 41. A . grocery
B. butcher’s
C. chain C. received
D. book D. trained
D. offered D. grain
42. A. hired B. invited 44. A. looking into 45. A. fruit 46. A. surrounded 47. A. above 48.A chance
43. A. interested B. included C. affected
B. tearing up B. vegetable B. impressed
C. chicken
C. cleaning up D. carrying on C. accompanied D. cooked
B. beside B. way
C. below D. under
C. place D. reason
C. find
D. splash
49.A. arm B. nose C. breath D. head 50.A. touch B. notice 51.A. break
B. divide C. empty D. allow
52.A. and B. so C. but D. or
53.A. adapt B. go
C. return D. apply
D. because
54.A. while B. when C. since
55.A. exciting B. good C. amazing D. unpleasant
D. at home D. influence
56.A. forced B. spared C. treated D. pushed 57.A. at heart B. in fact C. in case 58.A. kindly
59.A. witness B. appreciate C. hurt
Passage 2
The writer Devin with his friend Johnson went to his favourite news-stand. Johnson 41 the salesman selling the newspapers gently, but in return he received poor 42 . The salesman never even looked up at his customer when he 43 the late-night edition. Accepting the 44 , Johnson politely smiled and wished the salesman a pleasant weekend. The salesman made an unclear sound and seemed 45 that the two men had completed their business. As the two friends walked down the street, Devin asked, “Does he always treat you so 46 ?” “Yes, 47 , he does,” Johnson responded. “And are you always so 48 and friendly to him?” “Yes, I am!” Johnson 49 as they turned a corner. “Why are you so nice when he is so unfriendly to you?” Johnson 50 , “Because I don’t want him to decide how I am going to 51 .” Who 52 how you are going to act? Is it your circumstances or the difficult people in your life that determine your 53 ? When we allow our conflicts to 54 us, we behave as if getting rid of our difficulties is our only priority. 55 , it doesn’t really matter how we treat one another. For example, we’ll say, “This 56 is causing me problems right now so I don’t care about exercising 57 , self-control, and loving kindness. Instead, I want to let him know how 58 I am because of his action.” We forget our difficulties will eventually weaken. But the way we handle conflicts will influence our 59 for a long time. Will you only respond to the momentary crisis or will you be more concerned about the 60 of what kind of person you are becoming? Who decides how you will behave when the pressure is on?
41. A. praised B. paid C. invited D. greeted 42. A. service B. harvest C. instructions 43. A. printed B. requested 44. A. newspaper
D. scores
D. took
C. completed
B. carefully C. differently D. warmly
60.A. vital B. dirty C. easy D. funny
B. record C. radio D. food
C. quickly D. rudely
D. finally D. kind
45. A. encouraged B. disappointed C. relieved D. worried 46. A. separately B. seriously 47. A. obviously
48. A. content B. smart
B. originally C. unfortunately
C. energetic
49. A. struggled B. hesitated C. continued D. watched
50. A. ordered B. wondered C. advised D. explained 51. A. work B. act C. arrive D. write 52. A. decides B. imagines C. answers D. doubts 53. A. responsesB. appearance C. growth 54. A. wound
B. control C. cheat
55. A. Instead B. Again 57. A. pressure B. power 58. A. proud 59. A. lives
Passage 3
I loved working with my dad, but I hated a summer job he gave me. He owned a small 41 in Bank Street. In his shop, the most recently 42 person got the worst job, and the boss’ son was also 43 .
I didn’t want to spend hours 44 the frost on the ceiling of the walk-in freezer, and it was the Saturday afternoon’s job that I hated most. We received fresh 45 every day. Chicken sat in wooden boxes and was 46 with crushed ice. During the week, the ice and the blood of the chicken slowly leaked into the container 47 the chicken, creating its bloody smell. There was only one 48 to get rid of the blood and wash the container: hold my 49 and carefully slide the container from under the chicken, as I tried not to 50 the contents over my clothes, and then 51 into the drain(下水道).
Soon, students who have cut lawns, painted houses, worked in offices, 52 maybe even worked in the butcher’s will 53 to school. Some will have great memories 54 others will come back with 55 ones.
Looking back, I think my father could have 56 me from my weekly hell. However, my dad, who’d dropped out of school to help support his family after his father died, was a teacher for me 57 . He knew treating me 58 from his other employees would be an unfair thing. Most importantly, he taught me to 59 those who do the hard and 60 tasks in life.
For the next six summers, I returned not as the boss’ son, but as one of other guys, and I cleaned the dirty container every Saturday afternoon. 41. A . grocery
B. butcher’s
C. chain
D. book
42. A. hired B. invited
C. received D. trained D. progress
D. Besides
D. kill D. enemy D. fearful
C. Therefore
56. A. exam B. person C . trip
B. glad C. angry
C. duty D. patience
B. experiments C. friendship D. team
C. use D. nationality
60. A. time B. value
43. A. interested B. included C. affected D. offered
44. A. looking into 45. A. fruit 46. A. surrounded 47. A. above 48.A chance
B. tearing up B. vegetable B. impressed
C. cleaning up D. carrying on C. chicken
D. grain
C. accompanied D. cooked
B. beside B. way
C. below D. under
C. place D. reason
C. find
D. splash
49.A. arm B. nose C. breath D. head 50.A. touch B. notice 51.A. break 53.A. adapt
B. divide C. empty D. allow B. go
C. return D. apply
D. because
52.A. and B. so C. but D. or 54.A. while B. when
C. since
55.A. exciting B. good C. amazing D. unpleasant
D. at home D. influence
56.A. forced B. spared C. treated D. pushed 57.A. at heart B. in fact C. in case 58.A. kindly
59.A. witness B. appreciate C. hurt
Passage 4
Starbucks is the biggest coffee shop network in the world with more than 15,000 shops in 44 countries. It was first 41 in Seattle, Washington in 1971 by three people with just a 42 shop that sold selected coffee beans. People 43 the selected coffee beans and ground (碾碎) them in the shop or carried them home. The 44 of Starbucks at the time was to sell quality coffee beans so that consumers could 45 coffee in their own houses.
Just after 1987 Starbucks began to show significant 46 after their brand was bought by a former employee of Starbucks, Howard Schultz. He joined Starbucks in 1982 and his 47 to Milan changed his ideas about the coffee shop. Italy, a country that was famous for their coffee consuming habits, inspired Howard to bring these Italian-style coffee shops to the American 48 and the world. However, the idea was 49 by the owner of Starbucks because he believed the business of Starbucks should 50 the same. That is, they should 51 selected coffee beans, and not an Italian-style coffee shop.
After 52 Starbucks in 1985, Howard Schultz set up his own shop 53 the name of ⅡGiomale. This name 54 was not too good. After he bought the Starbucks brand he quickly changed the name of the shop to Starbucks, and the business 55 to be a great success.
People liked to come to Starbucks because the 56 was different and helped to release tiredness after working all 57 long. A shift in American culture was also 58 towards
B. carefully C. differently D. warmly
60.A. vital B. dirty C. easy D. funny
the Starbucks’ success, because before American people liked to go to a 59 and drink alcohol. It was clear that drinking coffee was much healthier than drinking alcohol. Starbucks’ success 60 to many countries, and the culture of drinking coffee has become popular all over the world. 41. A. found 42. A. clean
B. established B. faraway B. packed B. concept B. evaluate B. meaning B. trade
C. decorated C. bought
D. formed D. grew
C. modern C. opinion C. enjoy C. future
D. small D. theory
D. sell D. growth
D. economy
43. A. booked 44. A. center 45. A. admire 46. A. discovery 47. A. trip
B. attitude
C. flight D. interview D. rejected
D. present D. advertise D. by
D. unexpectedly D. came out D. appearance
48. A. competition 49. A. purchased 50. A. allow
51. A. provide 52. A. closing 53. A. in
C. market C. believe
B. accepted B. remain B. produce B. at
C. prevented C. collect C. leaving
C. as
B. supporting
B. unluckily B. situation
B. necessary B. bar
D. moving
54. A. apparently 55. A. showed up 57. A. week 59. A. hotel
56. A. atmosphere 58. A. strange 60. A. expanded
C. finally C. took over C. space
B. turned out
B. year C. day D. night
D. influential D. attached
D. hospital
C. hopeful
C. park
B. added C. rushed Passage 5
Loving Today's Challenge!
My 13-year old son and I had quite the adventure this morning! We frequently walk by a 41 landscaped（美化的）yard with a nice little flower garden．I wanted to 42 my thanks for the time and effort put in by the__43 , but I've never seen him or her, so we went to a local nursery and bought a gift card that l will leave with a 44 and a smile card the next time that I pass by．
We also ran to Walmart and 45 a few $10 gift cards along with some note cards and our other 46 ．While we were putting our things away in the car, my son 47 that a lady that had just parked next to us looked a little 48 ．As soon as she entered the 49 , we grabbed（夺取）a note card, made a note 50 ，and added a gift card for her to find when she got back to her 51 , hoping to comfort her feelings．
starbucks is the biggest coffee shop network篇六：Business Plan of Coffee Shop
MR.COFFEE
BUSINESS PLAN
Alex Bao, Proprietor
March 22, 2015
Miss Tracy
Junior Business English Writing
Spring 2015
Business Plan
2
Which 2 additional goals did you choose for your company?
Your goal, as for most companies, is to steadily grow your business.
Franchising- at least one more coffee shop open in the next 3 years.
Quickest and highest quality customer service coffee shop/convenient store in the area
Find at least 2 investors interested in investing in your business.
Customer retention (customer loyalty) – 25% of customers are regulars (come to your coffee shop consistently)
Which 3 company values did you choose for your company?
Team unity/teamwork (values each employee’s strengths and contributions)
Customer satisfaction & excellent service Popularity/reputation
Employee training and development
Employee care/assistance/recognition Community – a sense of responsibility and contribution to society and environment Consistent product, service, and quality Ethical practices - integrity and honesty
Which 2 company strengths did you choose for your company?
Strong management team (you can’t choose this if you drew “weak management team” as one of your weaknesses)
Every employee hired must complete an
intensive training as a barista and learn to provide excellent customer service. (you can’t choose this if you drew “medicore customer service” as one of your weaknesses)
Strategic marketing and sales manager Your company has some debt Weak management team
Manager with little experience in the industry Mediocre customer service
Manager with 5 years of experience in the industry (can’t choose this if you drew “manager with little experience in the industry as a weakness) Your company has a relationship with an economist who possesses understanding of finances and is good at projecting profit Employee satisfaction – good work environment.
Your coffee shop closes 2 hours earlier than other coffee shops in the area. Slow service
Which 2 company weaknesses did you draw for your company?
Your floor plan includes an area where customers can see their coffee being made Coffee delivery available
Other: _____________________________
Which 3 competitive advantages did you choose for your company?
Coffee of the month to highlight a drink
Discount for frequent customers (stamp cards) Gift cards to be given as gifts
Kids menu (to increase family traffic)
Discount for certain customers (ie. business workers to increase business to them)
Cheap meal options (drink plus snack/meal is cheaper)
All food and coffee are freshly made/brewed Your company gives extra food to charities Allergy-free options Latte art
starbucks is the biggest coffee shop network篇七：星巴克的PPTSTARBUCKS
starbucks is the biggest coffee shop network篇八：03_Starbucks
case 2
Starbucks in 2009: The Coffee Goes Cold
After 20 years of continuous expansion accompanied by rising profits and a soaring stock price, Starbucks’ downturn was both unexpected and rapid. Starbucks’ stock market valuation was the leading indicator of the problems to come. After reaching a peak of $40 in October 2006, Starbucks’ share price declined by more than 75% over the next two years (see Figure 2.1). During 2007 saw slowing growth of same-store sales and operating profits. Amidst increasing concern over Starbucks’ current strategy and future prospects, chairman and founder, Howard Schultz, returned as CEO at the beginning of 2008. His turnaround strategy comprised a sharp cutback in planned US new store openings, revised operational and HR practices aimed at improving customer service and “reigniting the connection with customers,” and reallocating resources from the US to overseas. In the summer of 2008, Schultz announced the closure of 600 US stores and withdrawal from Australia.
Starbucks’ financial results for the year to end-September 2008 revealed the damage being done by the economic downturn to same-store sales and margins. However, it was the results for the final quarter of 2008 showed just how badly Starbucks was being hurt: net income down by almost 70% and Starbuck’s first ever decline in quarterly revenues. Tables 2.1 and 2.2 show annual and quarterly results. The announcement prompted a 33c decline in Starbucks share price to $9.33. Chairman and CEO Howard Schultz commented: “In the midst of the weakening global consumer environment, Starbucks is following a well-developed plan to strengthen our business through more efficient operations and by preserving the fundamental strengths and values of our brand. We remain focused on driving the discipline and rigor necessary to create long-term shareholder value, and we are taking aggressive steps to excite customers by providing relevant value and innovation, even during this challenging time.”1
CFO Troy Alstead, added:
With a solid balance sheet, strong cash flow and healthy liquidity, Starbucks is well-positioned to weather the challenging global economy. We will continue to take the actions necessary to scale our cost structure to meet current business trends while positioning the company to drive margin expansion when the environment improves.”2
Further retrenchment measures included: a further: 300 store closures, 6,700 job losses (including 700 in corporate and support positions), $500 million in operating cost savings for 2009, and a reduction in new openings of company owned stores from 270 to 170. Schultz cut his own salary from $1.2 million to $10,000 and put two of Starbucks’ three corporate jets up for sale.3While deteriorating sales and profit performance could be blamed primarily on the global economic recession, Starbucks’ languishing share price reflected broader concerns about the company’s future. Had Starbucks’ US expansion resulted in excessive store density some metropolitan areas? Had the growth of competition—not just from other specialist coffee chains, but also from major fast-food chains such as McDonalds and Dunkin Donuts which had added gourmet coffee to their menus—fundamentally changed the attractiveness of the retail market for brewed coffee? Had Starbucks failed to maintain the uniqueness of the “Starbucks’ Experience” that had differentiated itself from its competitors? And was this “Starbucks’ Experience” something that was really recognized and valued by consumers?
The Starbucks Story4
The rise of Starbucks from a single coffee store in Seattle’s Pike Place market to a Fortune 500 company (number 261 on Fortune’s 2009 listing) is now a part of American business mythology.
Howard Schultz lived in New York where he managed the US operations of a Swedish kitchenware
company. Intrigued as to why a small Seattle company, Starbucks Coffee, Tea and Spice, was ordering large quantities of an unusual kind of coffee filter - a plastic cone on top of a thermos, he visited the store in 1981. The cup of coffee he was given there, made with freshly ground Sumatra beans, was a revelation. "I realized
the coffee I had been drinking was swill." The owner-managers of Starbucks were Gerald Baldwin and Gordon Bowker, former University of San Francisco students who had been running the company for 10 years. Schultz was captivated by the vision of a national chain of coffee stores. Despite their concern that Schultz’s energy and ambition might upset the mellow ambiance of their business, Baldwin and Bowker eventually hired Schultz as their head of marketing.
Within a year of joining Starbucks, Schultz’s vision of the company shifted radically. On a business trip to Milan, he discovered "the romance of the Italian coffee bar" and recognized the opportunity for Starbucks to be a place where people would come to share the experience of drinking great coffee rather than to simply buy coffee beans. “It crystallized in my mind that coffee brought people together . . . and that as far as I could envision, at the time there did not exist in the US a place that brought people together with coffee as the conduit."
Unable to convince his Starbuck’s bosses of his vision, Schultz left to open his own Italian coffee bar, Il
Giornale, in 1986. A year later he bought the Starbucks company and its six stores, merged it with his three Il Giornale bars, and adopted the Starbucks name for the enlarged company. By the time Starbucks went public market in 1992, it had grown to 165 outlets. With the $27 million raised form the stock offering, Starbucks accelerated its expansion. From its West coast bases in Seattle and Vancouver Canada, Starbucks expanded nationally in both countries. Expansion followed a cluster pattern—opening multiple stores in a single metro area. The idea was to increase Starbucks’ local brand awareness and facilitate customers' ability to find a Starbucks anywhere within their home town. International expansion included entry into Japan in 1996 and the UK in 1998.
Starbucks’ organic growth was augmented by selected acquisitions: the UK-based Seattle Coffee Company in 1998, Seattle's Best Coffee and Torrefazione Italia in 2003, Diedrich Coffee in 2006.
[Figure 2.1, Table 2.1 and Table 2.2 about here]
Starbuck’s Strategy
The Appendix describes Starbucks’ business and provides data on its performance.
The Starbucks’ Experience
Central to Starbuck’s strategy is Schultz’s concept of the “Starbucks’ Experience.” Starbucks stores—like the original Il Giornata coffee bars--were founded on Schultz’s idea of creating a “third place”: somewhere other than home and work where people could engage socially amidst the shared experience of drinking good coffee. Despite his original idea of replicating Italian coffee bars where customers mostly stand to drink coffee, Schultz adapted his vision to “the American equivalent of the English pub, the German beer garden and the French café”.5 With addition of wi-fi, Starbucks stores become a place to work as well as to socialize. The Starbucks Experience combined a number of elements:
The coffee beans of high, consistent quality. As explained in the Appendix under “Product Supply,” Starbucks forms long-term arrangements with coffee growers in order to ensure that Starbuck’s
requirements are met while ensuring the economic viability of the growers.
Employee involvement. The counter staff at Starbucks stores—the baristas—played a central role in creating and sustaining the Starbucks Experience. Their role was not only to brew and serve excellent coffee, but to engage customers in the unique ambiance of the Starbucks coffee shop. Starbucks' human resource practices with regard to firing, training, and remunerations were very different from those of other US restaurant chains. According to an earlier case: “…Schultz felt he had to make employees partners in his vision. He had to infuse them with the Starbucks culture, provide them with personal security, and give then a reason to be involved in the success of the business.”6 Starbucks’ employee selection was careful and rigorous—placing a heavy emphasis on adaptability, dependability, capacity for teamwork, and willingness to further Starbuck’s principles and mission. Its training program
extended beyond basic operating and customer service skills to educating employees abut coffee. Unique among catering chains, Starbucks produced health insurance to almost all regular employees.
Community relations and social purpose. Schultz’s approach to human resource management was not simply about the role of Starbucks’ employees as key agents in transmitting the Starbucks’ experience, but also part of a broader vision of a common humanity:
I wanted to build the kind of company my father never had the chance to work for, where you
would be valued and respected wherever you came from, whatever the color of your skin,
whatever your level of education. Offering heathcare was a transforming event in the equity of
the Starbucks brand that created unbelievable trust among our people. We wanted to build a
company that linked shareholder value to the cultural values that we want to create with our
people.7 Schulz’s vision was of a company that would earn good profits but would also do good in the world:
"Perhaps we have the opportunity to be a different type of global company. One that makes a profit but at the same time demonstrates a social conscience."
The layout and design of Starbucks stores were seen as critical elements of the experience. Starbucks has a store design group is responsible for the design of the furniture, fittings and layout of
Starbucks’ retail outlets. Like everything else at Starbucks, store design is subject to meticulous
analysis and planning—following Schultz’s dictum that “retail is detail.” While every Starbucks store is adapted to reflect its unique neighborhood, “..there is a subliminal unifying theme to all the stores that ties into the company's history and mission -- "back to nature" without the laid-back attitude; community-minded without stapled manifestos on the walls. The design of a Starbucks store is
intended to provide both unhurried sociability and efficiency on-the-run, an appreciation for the
natural goodness of coffee and the artistry that grabs you even before the aroma. This approach is reflected in the designers' generous employment of natural woods and richly layered, earthy colors along with judicious high-tech accessorizing… No matter how individual the store, overall store
design seems to correspond closely to the company's first and evolving influences: the clean,
unadulterated crispness of the Pacific Northwest combined with the urban suavity of an espresso bar in Milan.”8
Starbucks’ location strategy-its clustering of 20 or more stores in each urban hub was viewed as enhancing the Experience both in creating a local “Starbucks-buzz” and in facilitating loyalty by
Starbucks customers. Starbucks’ analysis of sales by individual store found little evidence that
closely located Starbucks stores cannibalized one another’s sales. Recognizing that convenience of location was critical to driving sales, Starbucks began adding drive-though windows to some of its stores and locating stores specifically to capitalize on drive-through customers.
Diversification
Broadening Starbucks’ product range was partly about responding to customer demand (e.g. requests for iced coffee eventually led to Frappuccino) and partly about building the Starbucks Experience. “The overall strategy is to build Starbucks into a destination,” explained Kenneth Lombard, then head of
Starbucks Entertainment. This involved adding food, music, books, and videos. As a music publisher and retailer of CDs, Starbucks was hugely successful—particularly its “Artists Choice” series where well-known musicians chose their favorite tracks. "I had to get talked into this one," says Schultz. "But then I began to understand that our customers looked to Starbucks as a kind of editor. It was like, 'We trust you. Help us choose.' "
However, Starbucks was also expanding beyond its company-owned stores. As the Appendix outlines, Starbucks expansion has included:
Licensed stores. The desire to reach customers in a variety of locations eventually caused Starbucks to abandon its policy of only selling through company owned outlets. It’s first licensing deal was
with Host Marriot which owned a number of food and beverage concessions in US airports. This
was followed by licensing arrangements with Safeway and Barnes & Noble for opening Starbucks coffee shops in their stores. Overseas, Starbucks increasingly relied upon licensing arrangements
with local companies.
Distribution of Starbucks retail packs of Starbucks coffee through supermarkets and other retail food stores
Licensing of Starbucks brands to PepsiCo and Unilever for the supply of Starbucks bottled drinks (such as Frappuccino and Tazo teas).
Financial services, notably the Starbucks/Bank One Duetto Visa card which combined a store card with a Visa credit card. Via instant coffee. On February 12, 2009, news broke of Starbucks’ plan to introduce an innovative instant coffee. The product was the result of long-term R&D project that had been revived by Schultz as part of his drive for reinvigorate innovation at Starbucks. Via was based upon a proprietary patented process which allows the company to "absolutely replicate the taste of Starbucks coffee." It would sell through Starbucks stores at $2.95 for a pack of three. Other commentators were less sanguine. Andrew Hetzel of coffee consultancy Cafemakers, stated: "I have an expectation of what it will be like, and I think it will be harmful for the brand." 9 Managing Turnaround
Since his return as CEO in January 2008, Schultz’s redirection of Starbucks’ strategy had involved more than retrenchment. Central to his hyperactive leadership was his belief that the company needed to rediscover and revitalize the “Starbucks’ Experience” and reestablish its connection with its customers.
During 2008, Starbucks employees from all parts and all levels of the company met together to reconsider the company’s purpose and principles. The result was a revised mission statement (see Appendix). Also important to the reaffirmation of Starbucks’ core identity was a renewed emphasis on corporate social
responsibility. In October 2008, Starbucks held its annual leadership meeting in New Orleans—the first time the meeting had been held outside Seattle. Starbucks used the convention as an opportunity to field 10,000 volunteers on a variety of community projects ranging from repainting damaged houses to cleaning up neighborhoods. Other initiatives included:
Starbucks Shared Planet— a set of environmental sustainability, community service, and ethical targets to be achieved by 2011.
Increased commitment to small-scale coffee farmers by doubling Starbucks purchases of Fair Trade Certified Coffee in 2009.
Partnership with Bono and the Global Fund to donate 5 cents from the sale of each serving of certain Starbucks’ beverages to support AIDS programs in Africa. Schultz also reviewed operating practices to examine their consistency with the Starbucks Experience and Starbucks image. One key change was a return to “hand-made” coffee. To speed coffee making Starbucks had replaced its La Marzocco espresso machines, which required baristas to grind coffee for each cup, with automatic Verismo machines, which required baristas to merely press a button. During 2008, Starbucks spent millions installing new coffee machines where cups of coffee were made individually form freshly ground beans. Schultz also insisted on revising Starbucks’ food menu—notably withdrawing toasted breakfast sandwiches whose aromas masked those of the coffee: “The breakfast sandwiches drive revenue and profit but they are in conflict with everything we stand for in terms of the coffee and the romance of the coffee.” Most of all, Schultz traveled Starbuck’s far-flung empire meeting with employees (“partners”) with a view to reinforcing Starbucks’ values and reigniting their drive and enthusiasm. The Financial Times describes an October 2008 meeting at London’s Barbican Center for 1,000 Starbucks store managers from Britain and Ireland. In addition to inspirations tales that exemplified the "humanity of Starbucks" and role that managers played in creating an experience that "values and respects" customers, Schultz challenged his store managers with severity of the current situation and the need to return to the values and practices that had made Starbucks a special place.
By re-emphasizing Starbuck’s core values, reversing store expansion, eliminating non-core products, and returning to the quality of the coffee and customer service, Schultz was going much to correct the errors of the past. The question is whether the Starbucks concept has the same distinctiveness and appeal in the
second decade of the 21st century as in the last decade of the 20th century? According to Don Williams, CEO brand consultants pi global: "Starbucks must seriously and rapidly re-evaluate what the brand stands for, what it sells, and what the consumer experience should be. Far from exuding an air of everyday indulgence,
the often slightly dog-eared assembly line that is your average Starbucks store is suffering the double
whammy of being both too familiar and overpriced." Even if Schultz succeeds in reinvigorating Starbucks, it is clear that the market for gourmet coffee, especially in North America, has changed greatly over the past two decades. Despite a widely held view that Starbucks has saturated its market, it is clear that competition is strong with Starbucks being attacked from below (McDonald’s, Dunkin’ Donuts) and above (Illy, Lavazza) (see Exhibit 2.1).
[Exhibit 2.1 about here].
Figure 2.1 Starbucks’ share price and trading volume, 2000 to February 2009
starbucks is the biggest coffee shop network篇九：STARBUCKS COFFEE
starbucks is the biggest coffee shop network篇十：星巴克的一点东西
Starbucks
Starbucks， a coffee shop, a business miracle. And now I will introduce it for you.
Starbucks is one of the most famous coffee shop chain, founded in 1971, is headquartered in Seattle City, Washington, USA. Starbucks its retail products including more than 30 of the world 's top coffee beans, handmade espresso coffee hot drinks and many, fresh and delicious cakes and all kinds of food and the variety of the coffee machine, coffee and other goods.
Starbucks products not only coffee, coffee is a kind of carrier. And it is through the carrier of Starbucks coffee, a unique style of delivery to customers. Coffee consumption is largely a sentimental cultural levels of consumption, culture communication is needed is a coffee shop to create a cultural environment can infect the customer, and to form a good interactive experience.
In 1971, Starbucks in the Peck market in Seattle set up the first store, started to operate coffee business
In 1982, Mr. Howard Schultz joined Starbucks, as the market and retail operations director
In 1987, Mr. Schultz buy Starbucks, and opened the first home sales drop coffee and espresso drinks shop
In 1992, Starbucks in New York successfully listed on the Nasdaq, has now entered a new stage of development
Now, Starbucks in 39 countries around the world with more than 13000 stores, 145000 partners ( staff )
The guiding principle of the starbucks is the most admire of me.
Provide a sound working environment, and create the atmosphere of
mutual respect and trust
Uphold the principle of diversification of our business is the important
principle
Using the highest standards of procurement, baking, and provide the most
fresh coffee
With high enthusiasm to meet customer demand.
A positive contribution to the community and environment
Realized profit is the basis for success in the future
Starbucks built global gourmet coffee leaders, at the same time growing companies in the process, always adhere to its consistent principle. It’s starbucks Mission statement，Adhere to the principle, using the best materials, make best coffee. Even once the spurt in prices of high-quality coffee beans
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