麦当劳广告词英文

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麦当劳广告词英文篇一
《中英文对照广告语》

广告词语 编辑词条

目录

1基本内容

目录

1基本内容 收起 编辑本段基本内容

广告语,又称广告词,有广义和狭义之分。广义的广告语指通过各种传播媒体和招贴形式向公众介绍商品、文化、娱乐等服务内容的一种宣传用语,包括广告的标题和广告的正文两部分。狭义的广告语则单指广告的标题部分。 [1] 标题是一则广告的灵魂,是诱惑读者的主要工具,经过美国一项调查显示,看标题的人平均是看广告全文的人的 5 倍。可见广告标题的重要。因此,本文论及的广告语取其狭义,即指广告标题用语。

首先我们要从广告的功能入手了理解广告的文体特点。广告是营销的工具和手段,营销功能应被视为广告与生俱来的本质功能。营销离不开传播,传播功能是广告的最基本功能,广告通过信息的传播起到促进、劝服、增强、提示的作用。总的来说,广告语是为了加强诉求对象对企业、产品或服务的印象而在广告中长期、反复使用的简短口号性语句,它要基于长远的销售利益,向消费者传达一种长期不变的观念,由此我们来分析一下广告语的文体特点。

• 简洁凝练

广告语应简明扼要,抓住重点,没有多余的话。不简短就不便于重复、记忆和流传。广告语在形式上没有太多的要求,可以单句也可以对句。一般来说,广告语的字数以 6 —— 12 个字(词)为宜,一般不超过 12 个。这样的例子我们随处可见,能够在社会上广泛流传的广告语基本都是很简短的。如我国知名民族企业海尔集团的广告语"海尔——真诚到永远";爱立信手机"沟通就是爱";耐克" Just do it ";海飞丝洗发水"头屑去无踪,秀发更出众"等等,最少的还有一个词的,比如 IBM 公司的" Think ",都是非常简练的。正是应了那句话:"浓缩的都是精华!" • 明白易懂

广告文字必须清楚简单、容易阅读、用字浅显,符合潮流,内容又不太抽象,使受过普通教育的人都能接受。广告语应使用诉求对象熟悉的词汇和表达方式,使句子流畅、语义明确。避免生词、新词、专业词汇、冷僻字词,以及容易产生歧义的字词。也不能玩文字游戏,勉强追求押韵。西铁城表曾经使用过这样一则广告语"质高款新寰宇颂,国际名表西铁城"由于过于追求音韵的平仄起伏,使这句广告语给人的整体感觉十分晦涩,是西铁城公司的一个失败之作。而有一些公司的广告语则因其浅白、贴近生活流传甚广。比如那则非常知名的雀巢咖啡广告"味道好极了",仿佛是一个亲人或者朋友带着慧心的微笑向你推荐她的最爱,浅显易懂又十分亲切。类似的例子还有娃哈哈的"妈妈我要喝"等等,听起来就像每天发生在我们身边的一点一滴的事情。既宣传了产品又便于流传。

• 朗朗上口

广告语要流畅,朗朗上口,适当讲求语音、语调、音韵搭配等,这样才能可读性强,抓住受众的眼球和受众的心。我们不难发现,许多广告语都是讲求押韵的,比如"农夫山泉,有点甜","好空调,格力造""头屑去无踪,秀发更出众"等等,俯首即是。

• 新颖独特,富有情趣

要选择最能为人们提供最信息的广告语,在"新"字上下功夫。如新产品或老产品的新用途、新设计、新款式等。广告语的表现形式要独特,句势、表达方法要别出心裁,切忌抄袭硬套,可

有适当的警句和双关语、歇后语等,迎合受众的好奇心和模仿性,唤起心灵上的共鸣。比如某电话机"勿失良机",巧妙的利用了"机"字的双关;又如前些年流传甚广的"万家乐,乐万家"前后两句运用顶真与回环,既包含了品牌名称又朗朗上口,"乐万家"的蕴义又十分温暖人心。最近一则成功的广告雕派洗衣粉中的一句"妈妈,我能帮您干活了"既与产品功能相符又体现了母子间的深情,不知感动了多少人。

但在追求独特,关联的同时要注意选择要恰当。红牛饮品的一则广告语是"汽车要加油,我要喝红牛",虽然给汽车加油和给自身补充能量之间有一定的关联性,但听起来总让人觉得不太舒服。

• 主题突出

广告的标题是广告正文的高度概括,它所概括的广告主体和信息必须鲜明集中,人们看到它就能理解广告主要宣传的是什么。一条广告语可以选择不同诉求点,即强调的东西不同,但总要突出某一方面。比如神州热水器的广告语"安全又省气",让人很轻易的就集注了热水器的与众不同之处,且抓住了消费者对品质方面的特殊要求。又如诺基亚的一条广告语"科技以人为本",虽然这句话并不是诺基亚先提出来的,但却向消费者展示了该公司的创业理念,使大家对该公司及其产生一种信服感,从而对起产品的质量、售后服务等有了信赖感。

在如今这个信息时代,广告已深入到社会生活的各个方面,它用简练、生动的语言,集中而形象地表明商品的特色和性格,表达消费者的愿望和要求;它用富有感情色彩的语言来吸引受众、感染受众,不仅使人们其了解商品、信任其商品,同时也成为一种社会文化。

广告语的创作是一项需要灵感与不断创新工作,广告语的文体形式并无定式,需要从业者在具体工作中不断创造和完善。

。广告语的灵魂

广告语言要充分的和社会群体相结合,但必须不能脱离实际生活。广告语要突出企业的长期浓厚的底蕴文化和市场动向。广告语就如人得大脑,我们要赋予广告语言的生动和深层意识概念,让大众群体看到或者是听到广告,首先浮现在脑海的是企业形象,直接的说是产品的评价度。最重要的目的我们不能偏离,那就是广告的效益。无论是什么样的广告都有目的和意义,公益广告也在此列之中,那就是教育或者是提醒人们内心深处的灵感。只有这样的广告才能是成功的广告语言。

例如:安踏:

你没有他的天赋

你没有他的条件

你无人喝彩

世界不公平?

但你又梦想的权利

让心跳成为你的宣言

让伤痕成为你的勋章

让世界的不公平在你面前低头!

361度

不屈服天生的高度,

不满足昨天的难度,

不重复自己的角度,

不追随别人的速度,

不甘于平凡的态度,

有勇气就可以挑战每一度,

361°勇敢做自己。

阿迪

Hi, I’m Gilbert Arenas and this is my story,

Hi,我是吉尔伯特·阿里纳斯,这是我的故事。

When

I entered the NBA,

当我刚进入NBA

the first 40 games of my career I sat on the bench.

职业生涯的前40场,我是在板凳上度过的。

They said I was gonna play zero minutes.

他们认为我打不上比赛,

You know I just think they didn’t see the talent that I had.

我想,他们根本没看到我的天赋。

They thought I was a zero.

他们觉得我就是个0,一无是处。

Instead of sitting there being bitter,

I just practiced, practiced.

但是我并没有坐在那里怨天尤人,而是不断的训练,训练。

If no one believes in you,

anything you do is a positive.

在没有人相信你的时候,你的任何努力都会为自己加分。

It wasn’t even about basketball any more,

这已经不是我能否打好篮球的问题了,

It was about proving them wrong,

而是我要证明他们是错误的。

Now the reason I wear No. 0 is because it lets me know that I need to go out there and fight every day.

现在我仍然穿着0号球衣,因为我要告诫自己每天都要努力。

阿迪

加内特:你被耍了

麦迪:每当我扣篮

阿里纳斯:砍下20.30.40分

邓肯:你还真以为

加内特:那是我一个人干的

比鲁普斯:不过说真的

麦迪:比赛,是五个人的

加内特:信不信由你

李宁

Who can make the match to fear?

谁能令对手恐惧?

Who can call the king under the basket?

谁能在篮下称霸?

Who can continuously three time include total champion MVP?

谁能拿下3届总决赛MVP?

Who can win the fifth total champion ring?

谁能拿到5个总冠军?

The world is mine!

世界是我的!

李宁广告语换过8次: 1、中国新一代的希望 2、把精彩留给自己 3、我运动我存在 4、运动之美 世界共享 5、出色,源自本色(还请了瞿颖为形象代言人) 6、一切皆有可能!(Anything is possible) 选秀失败算什么(________nothing matter) 坐板凳算什么(________no big deal) 享受每一次挑战(challages so what) 没什么能挡住我的路(nothing stop ___________everything) 李宁——一切皆有可能 nike最新篮球广告的歌曲 The Second Coming广告版歌词 They say a family that prays together stays together 人们都说一个大家庭住在一起,大家一起祈祷 And one that walks apart just falls apart 而一个脱离家庭的人必将陨落 So together we stand divided we fall 所以说我们肩并肩必定胜利,而分道扬镳必将失败 United we form voltron and take on all 我们联合起来就能组成坚不可摧的力量并击倒一切 Yes, The birds left the nest 是啊,鸟儿终将离巢 I'm all grown up but gotta fly with the rest 我已经长大,但我不准备一个人,我要和大家一起飞走 Best of the best is what we strive to be 我们努力是为了成为最强中的最强 A legacy is what we trying to leave 我们要为后人留下丰厚遗产 Ya dig? 你明白了吗? Now say goodbye to the past 现在让我们对过去说再见 The future's here at last 未来就在你的脚下 The new beginning 是新的开始 The truth is speaking 而"真理"正在说话 You should listen 你应该好好给我听着 青出于篮 NBA 球员励志广告 他们说我不会在选秀大会上被选中 they said:i wouldn't get drafted

他们说我不会有机会出场比赛

they said:i wouldn't make the team

他们说我当不了首发

they said:i wouldn't be a starter

后来他们又说我的球队是鱼腩

then they said: my team was too small

我不是一个领袖

that i wasn't a leader

我们进不了季后赛

that we missed a playoffs

我们过不了首轮

that we couldn't get passed the first round

他们说,他们说,他们说

they said ,they said, they said

你们尽管说好了

you keep talking

而我会奋斗不息

i keep shooting

i love this family

i love this pig

i love this money

i love this game

阿迪达斯:没有不可能!

李宁:一切皆有可能!

移动全球通:我能!

全部连起来是:我能让一切不可能变为可能! 科比81分耐可广告

爱我或恨我。恨我的比赛,恨我的自大,恨我的后仰投篮和我对比赛的饥饿。恨我是一名老手、一名总冠军,恨这些吧。用你的心来恨吧。这些恨是我所喜欢的„„因为同样的理由 ——思想有多远,我们就能走多远!

——心有多大,舞台就有多广!

——有一种无声的力量,让动力更加激扬!

朋友们,有句话说的好呀,强者描述大坎坷一带而过,弱者叙述小挫折喋喋不休,做强者,就应该“拉屎攥拳头,内里用劲”。

——男人就应该对自己狠一点。

我比较喜欢这句广告语,它让安于舒适的男人们要勇于走出那温暖的小屋,去迎接风雨的洗礼,在遇到大的挫折时,要咬紧牙关,挺直胸膛,挺过去!

我的口头禅“奋斗改变命运,梦想让我们与众不同”。

成功自有规则,规则是用来打破的;

成功是击败对手,成功是战胜自己;

成功是等待机会,成功是创造机会; 成功来自梦想,梦想是走出来的!---奥康皮鞋

天高任我飞(报喜鸟) 山高人为峰(红塔集团)

KEEP MOVING,永不止步(安踏)

没有最好,只有更好(菲利普)

麦当劳广告词英文篇二
《经典英文广告词》

经典英文广告词

2009-09-01 19:45:16 阅读45 评论0 字号:大中小

经典的广告词不仅响亮,能让我们记住产品,也能为我们取之所用成为我们人生的motto.比如NIKE的广告词Just do it! 想做就做,传达的就是一种气势,一种追求。与之相比中国国内产品的广告词却不是很吸引人,尽管“脑白金”、“特步”、“李宁”的广告词我们也是耳熟能详的。下面整理的经典英文广告词希望大家能大声朗读、仔细品味,并看看与

之相对的中文翻译

麦斯威尔咖啡: Good to the last drop.

滴滴香浓,意犹未尽。

雪碧: Obey your thirst. 服从你的渴望。

索尼影碟机: The new digital era. 数码新时代。

理光复印机: We lead. Others copy. 我们领先,他人仿效。 佳能打印机: Impossible made possible. 使不可能变为可能。

雀巢冰激凌: Take time to indulge. 尽情享受吧!

万宝路香烟: Come to where the flavor is. Marlboro Country.

光临风韵之境——万宝路世界。

凌志轿车: The relentless pursuit of perfection. 不懈追求完美。

丰田汽车: Poetry in motion, dancing close to me. 动态的诗,向我

舞近。

轩尼诗酒: To me, the past is black and white, but the future is

always color.

对我而言,过去平淡无奇;而未来,却是绚烂缤纷。

百事: Ask for more. 渴望无极限

雀巢咖啡:The taste is great. 味道好极了。

麦当劳:I lovin it! 我喜欢!

三星电子:feel the new space. 感受新境界。

摩托罗拉手机:intelligence everywhere. 智慧演绎,无处不在。 三菱电工:we integrate, you communicate. 我们集大成,您超越

自我。

IBM:No business too small, no problem too big.

没有不做的小生意,没有解决不了的大问题。

东芝电子: take toshiba, take the world. 拥有东芝,拥有世界。飞

利浦电子: let's make things better. 让我们做得更好。

麦当劳广告词英文篇三
《常见英语广告词》

行业英语:英文广告词

麦斯威尔咖啡

Good to the last drop. 滴滴香浓,意犹未尽。

雪碧

Obey your thirst. 服从你的渴望。

索尼影碟机

The new digital era. 数码新时代。

理光复印机

We lead. Others copy. 我们领先,他人仿效。

佳能打印机

Impossible made possible. 使不可能变为可能。

雀巢冰激凌

Take time to indulge. 尽情享受吧!

万宝路香烟

Come to where the flavor is. Marlboro Country.

光临风韵之境--万宝路世界。

凌志轿车

The relentless pursuit of perfection. 不懈追求完美。

丰田汽车

Poetry in motion, dancing close to me. 动态的诗,向我舞近。

轩尼诗酒

To me, the past is black and white, but the future is always color. 对我而言,过去平淡无奇;而未来,却是绚烂缤纷。

百事流行鞋

Ask for more. 渴望无限

雀巢咖啡

The taste is great. 味道好极了。

麦当劳

I lovin it! 我喜欢

三星电子

feel the new space. 感受新境界

摩托罗拉手机

intelligence everywhere. 智慧演绎,无处不在.

百事可乐

the choice of a new generation. 新一代的选择.

三菱电工

we integrate, you communicate. 我们集大成,您超越自我

IBM

no business too small, no problem too big.

没有不做的小生意,没有解决不了的大问题。

东芝电子

take toshiba, take the world. 拥有东芝,拥有世界

飞利浦电子

let's make things better. 让我们做得更好

麦当劳广告词英文篇四
《超经典的英文广告词》

超经典的英文广告词

Money is not everything. There„s MasterCard & Visa.

钞票不是万能的,有时还需要信用卡.

One should love animals. They are so tasty.

每个人都应该热爱动物,因为它们很好吃.

Love the neighbor. But don„t get caught.

要用心去爱你的邻居,不过不要让她的老公知道.

Behind every successful man, there is a woman. And behind every unsuccessful man, two.

每个成功男人的背后都有一个女人,每个不成功男人的背后都有两个女人。

Every man should marry. After all, happiness is not the only thing in life.

再快乐的单身汉迟早也会结婚,幸福不是永久的嘛.

The wise never marry, And when they marry they become otherwise.

聪明人都是未婚的,结婚的人很难再聪明起来.

Success is a relative term. It brings so many relatives.

成功是一个相关名词,他会给你带来很多不相关的亲戚(联系).

Never put off the work till tomorrow what you can put off today.

不要等明天交不上差再找借口, 今天就要找好.

Love is photogenic. It needs darkness to develop.

爱情就象照片,需要大量的暗房时间来培养.

Children in backseats cause accidents. Accidents in backseats cause children.

后排座位上的小孩会生出意外, 后排座位上的意外会生出小孩.

“Your future depends on your dreams.” So go to sleep.

there are

“现在的梦想决定着你的将来”,所以还是再睡一会吧.

There should be a better way to start a day than waking up every morning.

应该有更好的方式开始新一天,而不是千篇一律的在每个上午都醒来.

“Hard work never kills anybody." But why take the risk? ”

努力工作不会导致死亡!不过我不会用自己去证明.

“Work fascinates me.” I can look at it for hours! "

工作好有意思耶!尤其是看着别人工作.

God made relatives;Thank God we can choose our friends.

神决定了谁是你的亲戚,幸运的是在选择朋友方面他给了你留了余地。

When two„s company, three„s the result!

两个人的状态是不稳定的,三个人才是!

A dress is like a barbed fence. It protects the premises without restricting the view.

服饰就象铁丝网,它阻止你贸然行动,但并不妨碍你尽情地观看.

The more you learn, the more you know, The more you know, the more you forget. The more you forget, the less you know. So why bother to learn.

学的越多,知道的越多, 知道的越多;忘记的越多, 忘记的越多;知道的越少,为什么学来着?

国外经典广告语欣赏(中英文对照)

中英文, 广告语, 经典, 国外, 欣赏

1.Good to the last drop.

滴滴香浓,意犹未尽。(麦斯威尔咖啡)

2.Obey your thirst.

服从你的渴望。(雪碧)

3.The new digital era.

数码新时代。(索尼影碟机)

4.We lead Others copy.

我们领先,他人仿效。(理光复印机)

5.Impossible made possible.

使不可能变为可能。(佳能打印机)

6.Take time to indulge.

尽情享受吧!(雀巢冰激凌)

7.The relentless pursuit of perfection.

不懈追求完美。(凌志轿车)

8.Poetry in motion, dancing close to me.

动态的诗,向我舞近。(丰田汽车)

9.Come to where the flavor is Marlboro Country.

光临风韵之境——万宝路世界。(万宝路香烟)

10.To me, the past is black and white, but the future is always color.

对我而言,过去平淡无奇;而未来,却是绚烂缤纷。(轩尼诗酒)

11.Just do it.

只管去做。(耐克运动鞋)

12.Ask for more.

渴望无限。(百事流行鞋)

13.The taste is great.

味道好极了。(雀巢咖啡)

14.Feel the new space.

感受新境界。(三星电子)

15.Intelligence everywhere.

智慧演绎,无处不在。(摩托罗拉手机)

16.The choice of a new generation.

新一代的选择。(百事可乐)

17.We integrate, you communicate.

我们集大成,您超越自我。(三菱电工)

18.Take TOSHIBA, take the world.

拥有东芝,拥有世界。(东芝电子)

19.Let's make things better.

让我们做得更好。(飞利浦电子)

20.No business too small, no problem too big. 没有不做的小生意,没有解决不了的大问题。(IBM公司)

经典国外品牌广告

Money is not everything. There‘s Mastercard & Visa.

钞票不是万能的,有时还需要信用卡.

麦斯威尔咖啡

Good to the last drop.

滴滴香浓,意犹未尽。

雪碧

Obey your thirst.

服从你的渴望。

索尼影碟机

The new digital era.

数码新时代。

理光复印机

We lead. Others copy.

我们领先,他人仿效。

佳能打印机

Impossible made possible.

使不可能变为可能。

雀巢冰激凌

Take time to indulge.

尽情享受吧!

万宝路香烟

Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。

凌志轿车

The relentless pursuit of perfection.

不懈追求完美。

丰田汽车

Poetry in motion, dancing close to me.

动态的诗,向我舞近。

轩尼诗酒

To me, the past is black and white, but the future is always color.

对我而言,过去平淡无奇;而未来,却是绚烂缤纷。 百事流行鞋

Ask for more.

渴望无限。

雀巢咖啡

The taste is great.

味道好极了。

麦当劳

I’m lovin’ it!

我就喜欢!

三星电子

feel the new space.

感受新境界。

摩托罗拉手机

intelligence everywhere.

智慧演绎,无处不在。

百事可乐

the choice of a new generation.

新一代的选择。

三菱电工

we integrate, you communicate.

我们集大成,您超越自我。

IBM

no business too small, no problem too big. 没有不做的小生意,没有解决不了的大问题。

东芝电子

take toshiba, take the world.

拥有东芝,拥有世界。

飞利浦电子

let’s make things better.

麦当劳广告词英文篇五
《英文广告词》

英文广告词

Make yourself heard.(Ericsson)

理解就是沟通。(爱立信)

Start Ahead.(Rejoice)

成功之路,从头开始。(飘柔)

A diamond lasts forever.(De Bierres)

钻石恒久远,一颗永流传。(第比尔斯)

Fresh-up with Seven-up.(Seven-up)

提神醒脑,喝七喜。(七喜)

Intel Inside.(Intel Pentium)

给电脑一颗奔腾的“芯”。(英特尔 奔腾)

Connecting People.(Nokia)

科技以人为本。(诺基亚)

For the Road Ahead.(Honda)

康庄大道。(本田)

Let us make things better.(Philips)

让我们做的更好。(飞利浦)

Enjoy Coca-Cola.(Coca-Cola)

请喝可口可乐。(可口可乐)

Generation Next.(Pepsi)

新的一代。(百事)

The Relentless Pursuit of Perfection.(Lexus) 追求完美永无止境。(凌志汽车)

Communication unlimited.(Motorola)

沟通无极限。(摩托罗拉)

中文广告词 1、小身材,大味道(kisses巧克力)

2.网易,网聚人的力量。(网易)

3. 只溶在口,不溶在手。(M&M牛奶巧克力)

4. 人类失去联想,世界将会怎样?(联想)

5. 人头马一开,好事自然来。(香港人头马)

6. 原来生活可以更美的(美的空调)

7. 用第三只眼睛看世界(海鸥牌照相机)

8. 农夫山泉有点甜。(农夫山泉) 9. 更多选择,更多欢笑(麦当劳)

10. 时间因我存在(罗西尼表)

1、某音响公司广告———“一呼四应!”

2、某饺子铺广告———“无所不包!”

3、某石灰厂广告———“白手起家!”

4、某帽子公司广告———“以帽取人!”

5、某理发店广告———“一毛不拔!”

6、某药店广告———“自讨苦吃!”

7、某打字机广告———“不打不相识!”

8、某眼镜店广告———“眼睛是心灵的窗户,为了保护您的心灵,请为您的窗户安上玻璃。”

9、某公共场所禁烟广告———“为了使地毯没有洞,也为了使您肺部没有洞,请不要吸烟。”

10、某公路交通广告——“如果你的汽车会游泳的话,请照直开,不必刹车。”

11、某化妆品广告———“趁早下‘斑’,请勿‘痘’留。”

12、某酸汁饮料广告———“小别意酸酸,欢聚心甜甜。” 某印刷公司广告———“除钞票外,承印一切。”

麦当劳广告词英文篇六
《中英文广告语》

中英文广告语的翻译

广告是一种经济行为,有明确的商业目的,它最重要的功能是促销功能,同时广告也是一种文化交流。根据美国广告主协会给广告所下的定义,广告是“付费的大众传播,其最终目的是为了传递情报,改变人们对于广告商品的态度并诱发其行动而使广告主得到利益”。根据这一定义,广告应当具备引起受众的注意,引发其兴趣,使之产生欲望,从而采取行动的功能,即AIDA(Attention, Interesting, Desire, Action)原则。

广告的这一独特文体特征决定了广告翻译的特殊性,广告翻译是一种语言转换,也是一种商业性行为,它与文学翻译相似,同样强调译文的艺术美感,但广告翻译在某种程度上要比文学翻译更有“力”。这里的“力”是指广告翻译作品具有较强的信息力、表现力和说服力,而且广告翻译的“力”与“美”都是为了实现广告的目的——促销。广告翻译的目的在于追求市场效益和商业利润,尽最大可能争取消费者,投消费者之所好,供消费者之所需,打动他们,促成购买行为。这是广告的唯一目的,也是广告翻译的唯一目的。

下面来看两则广告语翻译典例:

 A Mars a day keeps you work, rest and play. 这是Mars

巧克力糖的广告。它的成功之处在于针对儿童的特点,巧妙

地套用了英语中两个家喻户晓的谚语,即“An apple a day

keeps the doctor away”和 “All work and no play makes

Jack a dull boy”整句口号的弦外之音就是Mars巧克力功

效非凡,每天一块既保健又意智。这给闹吃巧克力糖的小朋

友提供了正当理由,广告口号既押韵,节奏感又强,琅琅上

口,更适于口边传咏,当然会对促销产生良好的作用。

At 60 miles an hour the loudest noise in this new

Rolls-Royce comes from the electric clock.(劳斯莱斯汽

车)

译文: 时速60英里的这种新式“劳斯莱斯”轿车最响的噪音是来自车内的电钟。这则广告标题是美国广告撰稿人David Ogilvy的成名之作。广告质朴无华,但构思独特。译文保持原广告的风格,按陈述句直译,就像一位天生丽质的姑娘,无须打扮也是漂亮的。

由于英、汉两种语言存在着词义、结构、文化等多方面的差异,在很多情况下都不宜直译,或无法直译。尤其是一些修辞特点,如“双关”和一些玩弄文字游戏的特殊句式,如果勉强直译,不但不能忠实原文,达到预期目标,反而费力不讨好,弄巧成拙。在这些情况下,我们采取意译,反而能传意传神:

Can’t Beat The Real Thing.(可口可乐)译文:挡不住的诱惑! Ask for more!(百事可乐)译文:渴望无限!

Every time a good time.(麦当劳)译文:每一秒钟欢聚欢笑。 Good to the last drop!(雀巢咖啡)滴滴香浓,意犹未尽! 综上所述,在商品经济高度发展的今天,广告作为一种促销手段及目的性很强的实用性文体,对企业来说越来越重要。因此,广告翻译更要在全球化的大环境中实现不同文化间的广告促销的目的,使广告译文具有充分的信息力,十足的表现力,强大的说服力以及无限的

魅力,从而能更好地促销商品、宣传理念。

麦当劳广告词英文篇七
《麦当劳英文简介_Mcdonald's_麦当劳简介》

麦当劳广告词英文篇八
《英文广告词大全》

打印此页经典英文广告词----因为经典,所以永久!

2007-9-4

诺基亚手机 

Connecting People.

科技以人为本。

第比尔斯钻石

A diamond lasts forever.

钻石恒久远,一颗永流传。

麦斯威尔咖啡

Good to the last drop.

滴滴香浓,意犹未尽。

雪碧

Obey your thirst.

服从你的渴望。

索尼影碟机

The new digital era.

数码新时代。

理光复印机

We lead. Others copy.

我们领先,他人仿效。

佳能打印机

Impossible made possible.

使不可能变为可能。

雀巢冰激凌

Take time to indulge.

尽情享受吧!

万宝路香烟

Come to where the flavor is. Marlboro Country.

光临风韵之境——万宝路世界。

凌志轿车

The relentless pursuit of perfection.

不懈追求完美。

丰田汽车

Poetry in motion, dancing close to me.

动态的诗,向我舞近。

轩尼诗酒

To me, the past is black and white, but the future is always color. 对我而言,过去平淡无奇;而未来,却是绚烂缤纷。

百事流行鞋

Ask for more.

渴望无限。

雀巢咖啡

The taste is great.

味道好极了。

麦当劳

I lovin it!

我喜欢!

三星电子

feel the new space. 感受新境界。

intelligence everywhere.

智慧演绎,无处不在。

百事可乐

the choice of a new generation.

新一代的选择。

三菱电工

we integrate, you communicate.

我们集大成,您超越自我。

IBM

no business too small, no problem too big.

没有不做的小生意,没有解决不了的大问题。

东芝电子

take toshiba, take the world.

拥有东芝,拥有世界。

飞利浦电子

let's make things better.

让我们做得更好。

耐克运动鞋

Just do it.

只管去做。

飞利浦电子

Let’s make thing btter.

让我们做得更好。

M&M巧克力

M&Ms melt in your mouth, not in your hand.

只溶在口,不溶在手。

斯沃奇手表

Time is what you make of it.

天长地久。

飘柔

Start ahead.

成功之路,从头开始。

可口可乐

Things go better with Coca-Cola.

饮可口可乐,万事如意。

柯达相纸

A Kodak Moment.

就在柯达一刻。

梅塞德斯-奔驰

Engineered to move the human spirit.

人类精神的动力。

七喜

Fresh-up with Seven-up.(Seven-up)

提神醒脑,喝七喜。

英特尔 奔腾

Intel Inside.(Intel Pentium)

给电脑一颗奔腾的“芯”。

本田

For the Road Ahead.(Honda) 康庄大道。

Focus on life.

瞄准生活。

佳洁士牙膏

Behind that healthy smile,there ’s a Crest kid.

健康笑容来自佳洁士

中国招商银行

We are here just for you !

因你而变。

美国捷运

do it right, first-rate, top-notch, without a hitch and absolutely flawless. 服务准确,质量一流,业内顶尖,交递准时,投送无误。

中国光大银行

to be the best rather than the largest.

不求最大,但求最好。

汰渍洗衣粉

tide's in, dirt's out.

汰渍到,污垢逃。

杂志《读者文摘》

the world smiles with Reader's Digest.

读者文摘给全世界带来欢笑。

《环球》杂志

the Global brings you the world in a single copy.

一册在手,众览全球。

夏普产品

From Sharp minds, come sharp products. 来自智慧的结晶 。

麦当劳广告词英文篇九
《世界顶尖品牌的经典广告词中英文对照欣赏》

世界顶尖品牌的经典广告词中英文对照欣赏

1. Good to the last drop.滴滴香浓,意犹未尽。(麦斯威尔咖啡)

2. Obey your thirst. 服从你的渴望。(雪碧)

3. The new digital era. 数码新时代。(索尼影碟机)

4. We lead. Others copy.我们领先,他人仿效。(理光复印机)

5. Impos*le made pos*le.使不可能变为可能。(佳能打印机)

6. Take time to indulge. 尽情享受吧!(雀巢冰激凌)

7. The relentless pursuit of perfection.不懈追求完美。(凌志轿车)

8. Poetry in motion, dancing close to me.动态的诗,向我舞近。(丰田汽车)

9. Come to where the flavor is. Marlboro Country.光临风韵之境——万宝路世界。(万宝路香烟)

10.To me, the past black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。(轩尼诗酒)

11. Just do it. 只管去做。(耐克运动鞋)

12. Ask for more. 渴望无限。(百事流行鞋)

13. The taste is great. 味道好极了。(雀巢咖啡)

14. Feel the new space. 感受新境界。(三星电子)

15. Intelligence everywhere.智慧演绎,无处不在。(摩托罗拉手机)

16. The choice of a new generation.新一代的选择。(百事可乐)

17. We integrate, you communicate.我们集大成,您超越自我。(三菱电工)

18. Take TOSHIBA, take the world.拥有东芝,拥有世界。(东芝电子)

19. Let’s make thing better.让我们做得更好。(飞利浦电子)

20. No business too small, no problem too big.没有不做的小生意,没有解决不了的大问题。(IBM公司)

21. M&Ms melt in your mouth, not in your hand.(M&Ms) 只溶在口,不溶在手。(M&M巧克力)

22. Good to the last drop. (Maxwell) 滴滴香浓,意犹未尽。(麦氏咖啡)

23. Time is what you make of it. (Swatch) 天长地久。(斯沃奇手表)

24. Make yourself heard. (Ericsson) 理解就是沟通。(爱立信)

25. Start ahead. (Rejoice) 成功之路,从头开始。(飘柔)

26. Things go better with Coca-Cola. (Coca-Cola) 饮可口可乐,万事如意。(可口可乐)

27. Connecting People. (Nokia) 科技以人为本。(诺基亚)

28. A diamond lasts forever. (De Bierres) 钻石恒久远,一颗永流传。(第比尔斯)

29. Mosquito Bye Bye Bye. (RADAR) 蚊子杀杀杀。(雷达牌驱虫剂)

30. A Kodak Moment. (Kodak) 就在柯达一刻。(柯达相纸/胶卷)

31.校园“光棍俱乐部”——男人的世界!(金利来服饰);

32.大学生正常消费——不买贵的,只选对的。(雕牌洗衣粉);

33.每天有约会——精彩每一天。(雀巢咖啡);

34.生日大聚餐——美好时光,美味共享……(麦当劳快餐);

35.好不容易从失恋中解脱——原来生活可以更美的。(美的空调);

36.朋友间的承诺——真诚到永远!(海尔电器);

37.面对导师的赞赏,常说——让我们做得更好!(飞利浦电器);

38.应付别人的指责,常说——我就是我……(雪碧饮料);

39.九月十日写给导师的贺卡——我们的光彩,来自你的

风采。(沙宣洗发水);

40.大学生与他们的父母——沟通无极限……(康佳移动电话);

41.一个星期突击复习,搞定所有考试——就是这样自信!(飘柔洗发水);

42.考试作弊高手——天外有天……(红塔集团);

43.寝室电脑无病毒——健康新概念。(LG空调);

44.就业偏向外企——非常可乐,非常选择!(非常可乐)。

麦当劳广告词英文篇十
《经典英文广告词》

经典英文广告词麦斯威尔咖啡Good to the last drop. 滴滴香浓,意犹未尽。雪碧Obey your thirst.服从你的渴望。索尼影碟机The new digital era. 数码新时代。理光复印机We lead. Others copy. 我们领先,他人仿效。佳能打印机Impossible made possible. 使不可能变为可能。雀巢冰激凌Take time to indulge. 尽情享受吧!万宝路香烟Come to where the flavor is. Marlboro Country.光临风韵之境——万宝路世界。凌志轿车The relentless pursuit of perfection. 不懈追求完美。丰田汽车Poetry in motion, dancing close to me. 动态的诗,向我舞近。轩尼诗酒To me, the past is black and white, but the future is always color.  对我而言,过去平淡无奇;而未来,却是绚烂缤纷。百事流行鞋Ask for more. 渴望无限。雀巢咖啡The taste is great. 味道好极了。麦当劳I lovin it! 我喜欢!三星电子feel the new space. 感受新境界。摩托罗拉手机intelligence everywhere. 智慧演绎,无处不在。百事可乐the choice of a new generation. 新一代的选择。三菱电工we integrate, you communicate. 我们集大成,您超越自我。IBMno business too small, no problem too big.没有不做的小生意,没有解决不了的大问题。东芝电子take toshiba, take the world. 拥有东芝,拥有世界。飞利浦电子let's make things better. 让我们做得更好。用英语怎样说我爱你  怎样说“我爱你”,相信大家知道很多(我一位加拿大朋友居然说了50句)。限于篇幅,不能多举,希望学习时考虑两个方面:1)怎样把中文意思用英文很简练地表达出来?(比如第一、三句)并注意一下用词和介词搭配;2)老外是怎样比喻的。尽管有些比喻我们看起来觉得俗,可没办法,莎士比亚毕竟是少数。我们既然是学人家的语言,就只有依葫芦画瓢了:1) You look more beautiful every time I see you.每次见到你,你都更漂亮。(妙就妙在用more这个词,很简单地就表示出“一次比一次更”漂亮的意思)2) I love you with all my heart. 我全心全意爱你。3) I love you for you. 我真心爱你!(简单吧!当你想表示爱的是对方的人,而不是其他如钱财,权势等,就可以这样说)4) For the same reason you like me, I like you, too.我也喜欢你啊,就想你喜欢我一样。5) My love for you is as deep as the sea. 对你的爱,似海深。6) I'll love you as long as I live. 爱你一辈子(爱你千万年)。7) If the sun were to rise in the west, I'd never change my mind to love you forever.即使太阳从西边出来,我对你的爱也不会改变。(顺便温习一下虚拟语气吧)

8) You're the only man/woman I could be happy with.(这句话是不是太夸张?)9) I'm so happy with you in this starry night.在这繁星闪烁的夜晚,跟你在一起非常快乐。10)I love stars, and you're as beautiful as a star.(是俗了点,可人家就这麽说!)11) If you go away, I'll be blue. I'll miss you when you leave. 假如你走了,我会很沮丧。你离开,我会很想念。12)That reminds me too much of you.那使我很想你。(并不一定要用think、miss等单词哦)13)I'm singing a torch song for her. 我单恋她。(因失恋/单恋而唱的歌就是torch song)14)She fell in an unrequited love with the professor.单恋那位教授。15)You're a right match. 你们真是天生一对。16)I'm sending your favorite red rose to feast your eyes upon. 我要送你你最喜爱的红玫瑰,让你欣赏。(女孩子都喜欢红玫瑰?)17)Will you accept me? I wanna share my life with you.你答应我的求婚吗?我想永远和你在一起。18)Love doesn't feed you. Grow up!别幼稚了,爱情是填不饱肚皮的!说英语也有性别之分  语言本是人们沟通的工具,没有性别之分,但由于男女的社会分工、性格特色、生理特点不同,每一种语言都深深地打上了性别的烙印。在国外,有部分社会语言学家,专门研究语言与性别的关系。美国有一位学者Graham Goodwin,从1980年到1990年,先后十次,在费城街头,收集不同年龄、种族、职业的男、女行人的谈话,进行比较研究,结果发现,与男人的语言相比,女人的语言至少有下列特点。   A 女人喜欢使用第一人称复数(我们)形式,比如We need……(我们需要),而男人喜欢使用第一人称单数(我),比如I want……(我想要)。   B 女人喜欢使用平易、通俗的单词,比如用nice、sweet等来形容(好),而男人喜欢使用华丽、夸张的单词,比如用splendid、gorgeous等来形容“好”。   C 女人喜欢创造一些比较女性化的说法,比如dove grey(类似鸽子羽毛的灰色),而男人喜欢使用英语标准的说法,比如light grey(浅灰色)。   D 女人重视语法的正确性,比如We're going to……(我们正在去/即将去),而男人不重视语法的正确性,比如We're gonna……(我们正在去/即将去)。   E 女人喜欢直接引用,比如Hannah said that……(汉娜说),而男人喜欢间接引用,比如She said that……(她说)。   F 女人喜欢礼貌表达,比如Would you please……(您能),而男人喜欢常规表达,比如Can you……(你能)。   最后一个,同时也是最重要的一个特点,那就是女人喜欢倾听,而男人喜欢诉说,比如下面一段对话,拿给普

通的美国人看一遍,然后让他们判断一下A和B的性别,结果所有人都认为:喋喋不休的A是男人,随声附和的B是女人  A I saw a kingfisher Saturday morning.  B Did you﹖  A It took off about three feet from my side. I didn't see it in the bush. It took off out of a bush...  B Mmmm.  A Passed the front of my canoe and flew into a tree. I sat there...  B Very nice.  A and thought ...  B Yeah.  A It looked down at me and it was really bright.  B Beautiful.人体部位和英语习语1. Head The head is thought to be the most important part of the human body. So a leader is often compared to a head (首脑). Thus we have Head of State or the head of a delegation. The head is where the brain is located. It is naturally associated with ideas and intelligence. Very often, we need other people's ideas and opinions when we want to do something well. The is because two heads are better than one (三个臭皮匠顶个诸葛亮). 2. Eye The eyes are extremely precious to us. That is why we say" Mind your eye (当心)! when we reminding someone to be careful. Not only human beings and animals have eyes, many things also have" eyes" the eyes of a ship, the eye of a needle, the eye of a typhoon, and so on. 3. Ear The ear is the organ of hearing. A piece of light music is easy on the ear. (悦耳动听). We are usually all ears (专心聆听) for bit news. When they think somebody is overhearing, English people use either of the two proverbs: Walls have ears (隔墙有耳) and Pitchers have ears (壶罐有耳). They also think that little pitchers have big ears(小孩子耳朵尖). Nice boys and girls respect other people. They will not secretly listen to others' private conversations. 4. Nose The English phrase "face to face (面对面)" and its Chinese counterpart(对应) are exactly the same. But English people, to express the same idea, can say nose to nose instead. There is no such substitute in Chinese. The word nose appears in many idioms. Here are two which are quite similar to their Chinese equivalents: lead somebody by the nose (牵着某人的鼻子走) and turn up one's nose at somebody or something (对某人或某物嗤之一鼻). English people can say as plain as the nose in one's face (一清二楚) to mean "very obvious". May be to them, the nose is the most conspicuous part of the face. 5. Lip We have two lips: the upper lip and the lower lip. If one's two lips are closed, one cannot speak. So it goes without saying that "don't open your lips (不要开口)" means "don't speak". His lips are sealed. Are his lips really stuck together by wax or glue? No, his lips are sealed when asked about something that he must keep secret. Sometimes a top secret is betrayed because it has esca

ped someone's lips (脱口而出). Then the incident may become a piece of news that is on everybody's lips (众口相传). 6. Tongue We all know we cannot speak without the tongue. So the tongue is closely related to speech. To hold one's tongue (保持沉默) means "to keep silent". A person who has too much tongue (太多嘴) is disliked by all, for he is too talkative. Mother tongue is not the tongue of a mother: it is a person's native language. "Don't you have a moth below your nose (你鼻子底下不是有张嘴吗)?" The Chinese say so to blame a person who did not say what he should have said. But this not the right way to express the idea in English. English people would say, "You have a tongue in your head, haven't you?" 7. Face Face has to do with the idea of respect and dignity both in Chinese and English. You lose your face (丢面子) if you fail again and again, but a decisive victory will save your face (挽回面子) after all your failures. When you feel unhappy, you pull a long face (拉长脸). The idea is conveyed in Chinese in the same way. But "about face (向后转)" does not refer to the face. It is a military order to turn round and face in the opposite direction. It is the exact equivalent of " about turn". 8. Shoulder The shoulders can bear heavy things. Your father has a great responsibility for the family on his shoulder. When faced with difficulty, the family should stand shoulder to shoulder (肩并肩) to overcome it. You should not turn a cold shoulder (不理睬) to your family members. Nor should you give your friends the cold shoulder (冷落朋友). Both expressions mean treating others coldly. 9. Back A good host is hospitable to his guests. But, if guest is tiresome, the host is glad to see his back (他离开). If your friend has done something really well, you may give him a pat on the back (轻轻拍背部) to show your appreciation. If you turn your back on somebody (不理睬他人), you mean you do not like making friends with that person. 10. Heart The heart is an extremely important organ inside the chest. It usually stands for something important or the centre of something, for example, the heart of the matter (问题的核心) or the heart of mystery. Many other expressions make use of the word heart. A lover can be called a sweet heart (情人). The Purple Heart (紫心徽章) is a medal given as an honor to American soldiers wounded in battle. If your friend is in trouble, you may encourage him by saying "Don't lose heart (不要灰心)." 11. Stomach The stomach is naturally related to one's appetite. If you dislike heavy food, you have no stomach for it (反胃). The word is also related to one's interests or likings. If you find something boring or vulgar, you have no stomach for it, either. Bad food turns your stomach. Similarly, your stomach turns at a bad joke. Stomach can also be a verb. Look at this example: "Ho

w could you stomach (忍受) such rude words?" Apparently, stomach here can be replaced by "tolerate". 12. Arm Every person has two arms: the right arm and the left arm. The right arm is usually stronger, so we call a good helper the right arm (得力助手). We all know an arm is not very long. But when you keep someone at arm's length (保持距离), the distance is long enough. For that means you don not like that person and you try your best to avoid him or her. We should indeed keep the bad friends at arm's length. 13. Hand Quite a number of phrases formed form the word hand are very similar to their Chinese counterparts. Here are some obvious examples: a fresh hand (新手), short of hands (人手短缺), hand in hand (手拉手) and wash one's hands of something (洗手不干了). But do not always take this for granted. Study these examples and you will understand. He lives from hand to mouth (He has just enough money to live on). We gave them a big hand (We gave them lots of applause). 14. Finger How many fingers does each of your hands have? Now let's name them in English from the smallest: the little finger, the ring finger, the middle finger, the index finger and thumb. Each finger has its own part to play. If your fingers are all thumbs (笨拙), that is too bad. That means you are very clumsy. 15. Thumb Chinese people turn up their thumbs to express appreciation. English people do so to express not only appreciation but also approval. Chinese people never turn their thumbs down to mean anything. But English people do. They do so to show depreciation disapproval. Thus in English you can say, "We turn thumbs up (赞成) to Jack's suggestion but they turn thumbs down (不赞成) to it." Similarly, you can warmly praise someone by saying "Thumbs up (真棒)!" and show your dissatisfaction by saying "Thumbs down (差劲)!" 16. Nail If you see two of your classmates fighting tooth and nail (又抓又咬), you must stop them at once. Otherwise, at least one of them would be hurt. Nail also means a thin pointed piece of metal for hammering into something. But it is related to the body in this sentence: "Peter is as hard as nails (结实的象铁打的)." We all hope that we are as strong and healthy as he is. Then if I say you have hit the nail on the head (中肯,一针见血), I don not mean that you have done something cruel. I mean that you have said exactly the right thing. 17. Leg The word leg appears in many colloquial expressions. At a party, when you feel like dancing, you can say to a good friend of yours, "Let's shake a leg." Obviously, it means " Let's dance." When you want your fiend to hurry, you can also "shake a leg". In American English it means "hurry". The arms and legs are very important to us. Therefore when asked why you are not going to buy something expensive, you may answer, "It costs an arm and a leg!" You mean that it is really expensive

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